Feb. 15th, 2007

lance_sibley: (Critic)
I'm on an email list for a marketing company. Don't ask me how I got on said list - I don't remember. All I know is that once a month or so, I get an email asking me to go to their website and fill out a survey, and then I get placed into a draw for an iPod or a cash prize. Usually they're for specific products, though sometimes they're for a class of product. I think there was a political survey once.

Anyway, I just got such an email which said "please fill out this survey about a Toronto newspaper." So I went to the site - the first few questions were typical ones like "how often do you read the newspaper?", "which newspapers do you read?", "do you get most of your news from a newspaper or another source?" That kind of thing.

Then there were 20 questions about which format I prefer for the Sunshine Girl in the Toronto Sun. (British friends: substitute "Page 3 Girl" for "Sunshine Girl," and that's what I'm talking about.) Not one of the questions had "I don't care" as a possible response. One might think that the answer I gave to an earlier question, that I never read the Sun, might have caused the rest of the questions to be skipped. After all, if I don't read it now, I'm don't think changing the format of the Sunshine Girl feature1 will entice me to start. And I'm sure that has nothing to do with my orientation - I don't think most straight men who don't currently read the Sun will start reading it just because they've made the Sunshine Girl's photo smaller and stuck it onto a page crammed full of celebrity gossip.

1 - some might consider it a feature. I'd call it a bug.

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